The US Open has become a flashpoint for debate over tennis etiquette, largely because of the surge of content creators and social‑media influencers crowding the stands at Flushing Meadows. Organizers have doubled the number of accredited creators for this year’s final Grand Slam in an effort to attract fresh audiences, but the resulting noise and visual distractions have not gone unnoticed by players and officials. During a match, chair umpire Kader Nouni halted play to reprimand a group of influencers who were filming a video right in the middle of a point. In another incident, a creator turned on a bright, portable ring light to snap photos, momentarily blinding players and spectators alike.
The disruptions continued in Naomi Osaka’s second‑round win, where chair umpire Marijana Veljovic repeatedly asked fans to lower their voices and cease any activity that could interfere with the game. These episodes have prompted several players to question whether the push for digital engagement has crossed a line. Osaka, a two‑time champion, remarked, "If you attend a sporting event, you have to respect the sport.
It’s basic courtesy to understand the rules and the etiquette that come with it." Her sentiment echoes that of American third seed Jessica Pegula, who described some influencer behavior as "disrespectful." Pegula acknowledged the value of influencers showcasing the US Open experience, yet she emphasized that players are performing their careers in front of them, and that constant flashing lights and selfie videos can be a significant distraction. The tournament introduced a free‑movement policy for fans in 2024, allowing spectators to choose seats without waiting for changeovers. While this has improved the overall fan experience, it has also made it easier for influencers to position themselves close to the action.
In response, the venue has increased on‑screen messaging reminding attendees to avoid disruptive activities such as loud chatter, flash photography, and the use of ring lights. World No.
4 Coco Gauff welcomed the influx of new viewers, noting that expanding the sport’s demographic is beneficial. However, she cautioned that newcomers should respect tennis traditions: "If you’re invited to a red‑carpet event, you wouldn’t show up in jeans. The same principle applies here—follow the sport’s etiquette." One influencer, Eliza Wastcoat, who combines a passion for tennis with fashion, believes there is a place for creators within the sport, provided they understand and honor its customs.
Wastcoat, a former Wimbledon ball kid who studied at Lehigh University and began her career at a creative agency, argued that the sport can grow by welcoming influencers who genuinely appreciate tennis. She said, "There is space for content creators to help reach new audiences, but they must educate themselves on the etiquette of a live sporting event. Players need quiet to concentrate, and we all benefit when the audience respects that." The United States Tennis Association (USTA) has reiterated its commitment to giving fans an "incredible time" while ensuring they do not interfere with play.
A recent statement read, "We are continually looking for ways to make sure fans in the stands know what is permitted and what is prohibited." Wastcoat added that the USTA faces a learning curve in balancing the number of credentials given to newcomers versus seasoned creators who already understand tennis culture. "Finding that balance is key," she said, noting that the sport’s rising popularity creates more opportunities for brands and influencers alike.
Overall, the tension at the US Open highlights a broader challenge for sports organizations: how to harness the promotional power of social media without compromising the integrity of the live experience. As tennis continues to open its doors to new demographics, clear guidelines and education on proper conduct will be essential to preserve the quiet concentration players need while still embracing the modern, digital audience that fuels the sport’s growth.