Sky Sports and the popular Formula 1 podcast The Fast and the Curious have formalised a long‑term strategic partnership just as the sport returns to the calendar with the Dutch Grand Prix. The collaboration is designed to blend Sky Sports' world‑class broadcast capabilities with the podcast's distinctive editorial voice, creating fresh ways for both seasoned followers and newcomers to engage with the championship. Since its launch in 2023, The Fast and the Curious has cultivated a lively, inclusive community by demystifying Formula 1 and presenting it in an entertaining, approachable format.
Hosted by Betty Glover, Christian Hewgill and Greg James, the show mixes expert analysis, exclusive interviews and behind‑the‑scenes access with a generous dose of humour and genuine curiosity. This blend has helped new fans feel at home while giving long‑time enthusiasts a fresh perspective on the sport they love. The core aim of the new partnership is to broaden the reach of Formula 1 by leveraging the podcast’s unique storytelling style alongside Sky Sports' extensive coverage and distribution channels.
Together, the two entities will produce additional content that dives deeper into the narratives behind the races, highlights the personalities shaping the sport, and brings listeners closer to the on‑track action than ever before. "We are always looking to innovate, so this partnership offers something genuinely new and exciting for Sky Sports," said Billy McGinty, Sky Sports' director of F1. "Beyond the commercial upside, Greg, Betty and Christian have a brilliant ability to relate to the everyday fan, presenting a great opportunity on both sides to reach new audiences and grow fandom together." Greg James, who describes himself as the 'team principal' of The Fast and the Curious, echoed the sentiment: "This is a very large mid‑season upgrade!
Adding a Sky Sports power unit to our podcast is so exciting. When we started The Fast and the Curious, my aim was to create the kind of Formula 1 podcast I've always wanted to listen to—knowledgeable without being intimidating, entertaining without taking itself too seriously, and welcoming to everyone, especially new fans looking for their tribe.
Partnering with Sky Sports gives us the chance to build on everything we've created so far while staying true to what makes the podcast special. We can't wait to see where we can take the show together." The agreement will open up cross‑promotional opportunities, including collaborative social media posts and the integration of podcast content within Sky's digital ecosystem. Listeners can expect regular mentions of Sky Sports' live race coverage, exclusive video clips, and behind‑the‑scenes features that complement the audio experience.
In turn, Sky Sports will benefit from the podcast's authentic, fan‑centric voice, helping to humanise its coverage and attract a younger, more diverse audience. For existing fans of The Fast and the Curious, the partnership will not alter the core formula that has made the show popular. Betty, Christian and Greg will continue to bring their unique chemistry, curiosity and passion for Formula 1 to each episode. One of the podcast's hallmark features has been the regular appearance of drivers as co‑hosts.
Whether it’s discovering that young talent Kimi Antonelli was still in school, recounting the humorous incident where Ollie Bearman was jokingly ‘removed’ from Silverstone for alleged credit‑card fraud, or holding a serious conversation with Lewis Hamilton about making the sport more welcoming for LGBTQ+ fans, the trio consistently uncovers new facets of the sport’s biggest personalities. The partnership also promises practical benefits for viewers and listeners. All live sessions from the Dutch Grand Prix Sprint weekend—starting Friday—will be streamed on Sky Sports, and fans can watch via the NOW platform without a long‑term contract, canceling at any time. Additional resources such as the Dutch GP schedule, how‑to‑watch guides, team‑mate head‑to‑head scores and even a Sky Sports WhatsApp service will be promoted through the podcast, giving the audience a one‑stop hub for all things Formula 1.
In summary, the alliance between Sky Sports and The Fast and the Curious aims to democratise Formula 1 content, making it more accessible, entertaining and inclusive. By combining high‑quality broadcast production with a podcast that speaks directly to fans in an authentic, relatable manner, both parties hope to expand the sport's reach, deepen engagement, and nurture a new generation of enthusiasts eager to follow every twist and turn of the championship.