Thai investors behind King Power have announced that they are looking to part with Leicester City for a price exceeding £200 million. The club, which famously lifted the Premier League trophy in 2016, has been in talks with Citibank to gauge interest from potential purchasers, a development first reported last month.
Sky Sports News has now obtained a marketing brochure prepared by the investment bank that outlines the assets on offer and the strategic value of the deal. The prospectus, dubbed "Project Lineup," lists a comprehensive package: both the men’s and women’s senior squads, the King Power Stadium, the training complexes for each side, and the club’s Belgian sister team, OH Leuven.
The brochure assigns a valuation of £224 million to the physical infrastructure, though it does not attach a separate figure to the football operations themselves. In 2023 the owners secured the land surrounding the stadium with the intention of redeveloping the site. Their masterplan calls for expanding the ground’s capacity to around 40,000 seats, adding a new hotel, and creating an entertainment precinct that could become a year‑round destination for fans and visitors alike. According to Citigroup’s financial projections, the club is expected to generate roughly £97 million in revenue during the 2026 fiscal year.
The document, however, glosses over the club’s recent on‑field struggles. Between 2023 and 2025 Leicester suffered two relegations, dropping from the Premier League to League One, and the associated financial losses are not mentioned. The Srivaddhanaprabha family, who purchased the club from Milan Mandaric for £35 million in 2010, have over the years converted nearly £300 million of debt into equity, leaving the club largely debt‑free apart from modest maintenance loans. Sky Sports News has been told that King Power does not feel any urgency to sell and will continue to fund the club fully until a credible buyer emerges.
This summer the owners backed head coach Russell Martin with nine new signings, signalling a willingness to invest despite the club’s low league standing. The brochure highlights Leicester’s pedigree since the turn of the millennium, ranking the Foxes as the sixth‑most successful English side over that period.
It points to a “rare opportunity” to acquire a club with a proven record of winning promotions, a surprise Premier League title in 2016, an FA Cup triumph and a Community Shield victory in 2021. While these accolades are front‑and‑centre, the current League One status is conspicuously absent.
The sales pitch also cites recent profitable transfers such as Ben Chilwell, Harvey Barnes and Kieran Dewsbury‑Hall, and references former stars Gary Lineker and Emile Heskey to underscore the club’s heritage. When approached for comment, Leicester City declined to respond. Rob Dorsett of Sky Sports News summed up the situation: "On the face of it, it seems bizarre that King Power would look to sell Leicester City at a time when the club is at its lowest ebb, and at one of its lowest market values, with the team in League One after three relegations in four seasons.
But in truth Aiyawatt Srivaddhanaprabha has been seeking new investment for several years – all that is new here is the glossy brochure which advertises the club for sale, accentuating its assets. It is now being actively marketed for sale by financial specialists." Dorsett went on to note that the brochure provides concrete evidence of a looming end of an era. King Power, after delivering the most unlikely Premier League triumph, an FA Cup, a Champions League appearance and a Community Shield, may be ready to walk away. Some supporters feel that recent failures have tarnished those memories, and protests have been directed at the ownership and director of football Jon Rudkin.
Mistakes in recent years have seen Leicester tumble to the third tier despite once being the club closest to breaking the "Big Six" monopoly. Nevertheless, Dorsett warned that potential buyers must weigh several factors. The club’s assets are almost entirely debt‑free, thanks to the owners’ conversion of £300 million of debt into equity. The Seagrave training ground is among the best facilities in Europe, rivaling those of far larger clubs.
Yet the fan base, while passionate, is smaller than those of many Championship heavyweights, and dropping into League One means the club would miss out on parachute payments that soften the financial blow of relegation. The analyst concluded that a quick sale is unlikely; finding the right purchaser could take years. For Foxes fans, however, there is reassurance that King Power will not abandon its custodial role simply because a sale is underway.
The nine summer signings illustrate continued commitment, and the goodwill the Thai business leaders have earned in Leicester suggests they will seek a buyer who can honour the club’s legacy rather than merely chase the highest price. Aiyawatt Srivaddhanaprabha, known locally as "Khun Top," carries the memory of his late father, who died tragically in a helicopter crash in the stadium car park. That personal history may shape his desire to see the club placed in capable hands that can restore its former glory. The sale, therefore, is not just a financial transaction but a pivotal moment that could define the future trajectory of one of English football’s most captivating stories.
In summary, Leicester City is being marketed as a premium football property with valuable infrastructure, a storied past, and a clear path to resurgence, albeit with the challenges of a lower‑league environment. Prospective investors will need to balance the allure of owned assets and a debt‑free balance sheet against the work required to climb back to the Premier League and re‑establish the club as a top‑flight contender.