Sky Sports and the popular Formula 1 podcast The Fast and the Curious have formalised a long‑term strategic partnership just as the championship rolls back onto the calendar for the Dutch Grand Prix. The collaboration, announced ahead of the weekend’s race, is designed to broaden the reach of Formula 1 by blending the podcast’s distinctive, fan‑friendly editorial style with Sky Sports’ unrivalled broadcast capabilities and behind‑the‑scenes access. Since its launch in 2023, The Fast and the Curious has cultivated a vibrant, engaged community by demystifying the sport, injecting humour, and fostering an inclusive atmosphere.
Hosted by Betty Glover, Christian Hewgill and Greg James, the show quickly earned a reputation for delivering expert analysis, exclusive interviews and insider anecdotes while maintaining a light‑hearted, welcoming tone. This mix has helped newcomers feel comfortable navigating the complexities of Formula 1, while seasoned enthusiasts appreciate the fresh perspectives and candid conversations that the trio brings to each episode. The partnership’s primary aim is to introduce more people to the excitement of Formula 1.
By marrying the podcast’s unique voice with Sky Sports’ world‑class coverage, the two entities hope to create richer storytelling opportunities, spotlight the personalities who shape the sport, and bring listeners closer to the on‑track action than ever before. Both parties see the alliance as a way to unlock new commercial possibilities while also expanding their audiences. Billy McGinty, Sky Sports’ director of F1, explained the motivation behind the deal: “We are constantly looking for ways to innovate, and this partnership offers something genuinely fresh for Sky Sports. Greg, Betty and Christian have an uncanny ability to connect with the everyday fan, which presents a fantastic chance for both sides to reach new audiences and grow the sport’s fanbase together.” Greg James, who describes himself as the "team principal" of The Fast and the Curious, echoed the sentiment: “This feels like a massive mid‑season upgrade.
Adding a Sky Sports power unit to our podcast is incredibly exciting. When we started the show, my goal was to create the kind of Formula 1 podcast I’d love to listen to—knowledgeable without being intimidating, entertaining without taking itself too seriously, and welcoming to everyone, especially new fans looking for a community. Partnering with Sky Sports lets us build on what we’ve created while staying true to what makes the podcast special. We can’t wait to see where we can take the show together.” The collaboration will manifest in several tangible ways.
Cross‑promotional content will appear across both platforms, with joint social‑media posts, shared video clips, and the integration of podcast segments into Sky’s digital ecosystem. Listeners can expect deeper dives into race strategy, driver psychology, and technical innovations, all presented in the podcast’s signature conversational style.
In turn, Sky Sports will benefit from the podcast’s knack for breaking down complex topics into digestible, entertaining narratives that resonate with a broader demographic. For long‑time fans of The Fast and the Curious, the core experience will remain unchanged. Betty, Christian and Greg will continue to bring their chemistry, curiosity, and passion for Formula 1 to each episode.
Their hallmark of featuring drivers as regular co‑hosts will persist, offering listeners unique insights. Past highlights include discovering that young driver Kimi Antonelli was still attending school, a comedic sketch in which Ollie Bearman was humorously “removed” from Silverstone for alleged credit‑card fraud, and a serious conversation with Lewis Hamilton about fostering an inclusive environment for LGBTQ+ individuals within the sport. The partnership also aligns with Sky Sports’ broader digital strategy. Viewers will be encouraged to stream every F1 session—including practice, qualifying, and the Sprint race—via Sky Sports on NOW, a flexible streaming service with no long‑term contract required.
Additional features such as a dedicated WhatsApp channel for Sky Sports updates, head‑to‑head team‑mate scoreboards, and a curated Dutch Grand Prix schedule will enhance fan engagement. Overall, the alliance represents a significant step toward making Formula 1 more accessible and enjoyable for a diverse audience.
By combining the analytical depth and insider access of Sky Sports with the approachable, community‑focused approach of The Fast and the Curious, the partnership aims to nurture both existing fans and newcomers, ensuring the sport’s continued growth and relevance in a rapidly evolving media landscape.