Mikel Arteta has urged Arsenal to adopt a "very ambitious, very fast and very smart" approach in the transfer market after the Gunners fell short in the Champions League final against Paris Saint-Germain in May. Yet, two months later the window still looks relatively quiet. The club has confirmed the arrival of Chistos Tzolis from Club Brugge, made Piero Hincapie's loan from Bayer Leverkusen permanent and secured backup goalkeeper Illan Meslier on a free transfer, but the marquee signings that fans hoped for have yet to materialise.

Is the early stage of this summer's business a cause for alarm? Why did Arsenal lose out on Morgan Rogers? Could a post‑World Cup hangover be affecting their plans?

And which players are likely to be targeted next as the Premier League champions aim to push to the next level? In a dedicated Sky Sports podcast, senior football journalist Peter Smith is joined by Sky Sports News reporter Dharmesh Sheth, features writer Nick Wright and football journalist Sam Blitz to dissect Arsenal's transfer strategy.

The discussion is available as a full‑length podcast, on YouTube and in bite‑size video clips across Sky Sports' digital platforms. The Gunners entered the summer with an unusually heavy workload. Thirteen members of the squad featured at the World Cup – only Manchester City fielded more Premier League players. The tournament left little time for rest after a grueling 63‑game season that culminated in the Champions League final.

As Nick Wright notes, "most Arsenal fans would agree it wasn't ideal timing to have a World Cup after that epic season." Players such as Declan Rice and Bukayo Saka endured the challenges of playing at altitude in Mexico City and in the humidity of Miami, while others – including Noni Madueke, Eberechi Eze, David Raya, Mikel Merino, Martin Zubimendi and William Saliba – now have to observe the FIFA‑mandated three‑week break, which inevitably pushes back pre‑season preparations. Both Saka and Rice emerged from the tournament with fitness concerns, and Saliba is still sidelined with a back injury sustained in France's semi‑final against Spain.

Sam Blitz explains that this will lead to a "staggered approach to pre‑season" with players arriving at different times. He adds that the majority should be back by the Community Shield clash with Manchester City on 16 August, a match that could also serve as a low‑pressure environment to integrate any new arrivals.

While rivals have been quick to secure headline signings, Arsenal have faced frustration, most notably in missing out on their top target Morgan Rogers. Rogers, who moved from Aston Villa to Chelsea for a reported £117 million, was heavily linked with the Gunners.

Dharmesh Sheth says, "They definitely wanted to sign him and were in talks for weeks, but Chelsea swooped in at the last minute and got the deal done." Arsenal were reportedly unwilling to meet the price Villa set after the market was distorted by other high‑profile transfers, with comparable players like Elliot Anderson, Sandro Tonali and Mateus Fernandes fetching between £85 million and £116 million. The gap between Arsenal's valuation and the final price proved too wide, leading to a missed opportunity. Despite that setback, sporting director Andrea Berta's recruitment model is designed to avoid over‑reliance on a single target.

Sheth explains that Arsenal typically line up three or four candidates for each position, negotiate with all of them and then assess which offers the best value on and off the pitch before presenting options to Arteta. "Rogers was the number one target and they've missed out on him. Yes, it's a blow, but it doesn't mean the window is a write‑off," Sheth adds. The left‑wing spot remains a priority.

Paris Saint‑Germain's 23‑year‑old Bradley Barcola has attracted Arsenal's interest. Barcola, who scored 43 goals in 113 appearances for PSG over the last two seasons, could provide the explosiveness and one‑on‑one skill set that Arsenal lacked after selling Leandro Trossard to Besiktas. Wright points out that Arsenal ranked ninth in the league for attempted dribbles last season, highlighting a need for more spontaneity and creativity in open play. While Tzolis, signed for £34 million, mirrors Trossard's profile and can operate both wide and centrally, the club still seeks a top‑drawer left‑handed attacker to complement Saka and raise the overall output on that flank.

Defensively, the Gunners are also looking to reinforce after Saliba's injury. Free agents such as John Stones and Ezri Konsa have been mentioned as potential centre‑back options. In midfield, Newcastle captain Bruno Guimarães and Bournemouth's Alex Scott are on Arsenal's shortlist. Sheth expects Arsenal to formalise a bid for Guimarães soon, noting that the Portuguese midfielder has expressed a desire to leave Newcastle, which could accelerate negotiations.

Overall, while Arsenal's rivals have been more aggressive in the market, the champions are operating from a position of strength. Blitz observes that the squad already possesses a solid foundation and that the focus should be on raising the ceiling rather than panicking over a perceived lack of activity. Wright adds that continuity, chemistry and cohesion are valuable assets; Liverpool's recent title wins came after relatively quiet transfer windows, suggesting that massive spending does not guarantee success. Sheth summarises the narrative as one of progression: "Arsenal were once a figure of fun, then second‑place finishers, and now champions.

Arteta has taken that progression into the Champions League, and now the club is looking at evolution rather than revolution. It's about improving one or two positions to increase the overall quality of the first‑team." In summary, Arsenal's summer may appear subdued, but the club's strategic approach, guided by Berta's multi‑target methodology and Arteta's vision, aims to evolve the squad incrementally. By addressing key areas – left‑wing creativity, central defence depth and midfield dynamism – while maintaining the core that delivered a league title, Arsenal can avoid panic and instead focus on measured, intelligent growth as they prepare for the upcoming season.