On May 26, the world of football will come together for the inaugural World Football Giving Day, a shared moment of philanthropy. This initiative is supported by over 100 organizations and prominent football figures such as Jurgen Klopp, Juan Mata, and Vivianne Miedema, as well as partners like adidas and Right to Dream. The idea behind this day is to bring people together, promote unity, and encourage donations, especially in a time of growing global division.
World Football Giving Day is powered by Common Goal, an initiative launched by Juan Mata in 2017, where football figures pledge to donate 1% of their salaries, resulting in millions raised for projects worldwide. Mary Connor, CEO of Common Goal, aims to involve everyone in this effort, emphasizing that football can shape the world for positive outcomes, particularly for young people and communities.
Connor believes that collective action can empower communities and create real social impact. The initiative has already seen success in various countries, including Vietnam and Nicaragua, where football has been used to challenge assumptions, address social issues, and promote education. With the launch of World Football Giving Day, the goal is to start a tradition, mobilize resources, and unify people around the world.
To take part, individuals can donate to one of the 100+ registered non-profits or find their own way to give back locally or globally by visiting the World Football Giving Day website.