Cole Campbell first stepped onto a Bundesliga pitch at the age of 18 with Borussia Dortmund, a debut that hinted at a promising future. A loan spell at Hoffenheim, however, failed to deliver the playing time he needed, leaving him on the sidelines for nearly two years before he finally earned a start in the German top flight.
The long wait proved worthwhile. Now wearing the Elversberg jersey, the Texas‑born striker celebrated his first full Bundesliga appearance by finding the net in a thrilling 3‑2 victory over Bayer Leverkusen. He followed that up with a starting role in a 4‑3 win against Borussia Mönchengladbach, and an off‑side call denied him an equaliser against Bayern Munich, a moment he described as "amazing" despite the goal not counting. "I went to celebrate and then, when I turned around, I was confused because I didn't see any of my teammates.
It was an incredible feeling, even though it didn't count," Campbell recalled, a phrase that has become a recurring theme in his reflections on the past month. Elversberg, a modest club that has just earned its first season in the Bundesliga, could not have been the launchpad Campbell imagined when he was 20. Yet four matches into the campaign, this youthful ensemble has captured the imagination of fans across the league. "The expectations were actually the opposite of what we have shown so far," Campbell explained.
"We give everything we have and strive to play the best football we can. That means playing without fear and taking the game to clubs like Bayern." He acknowledges the step up in quality when facing world‑class opponents, but stresses the importance of not being intimidated by the stature of the opposition. "It's a different level, but you don't worry about who's standing there," he said, highlighting Elversberg's proactive attacking philosophy. For Campbell, bravery as a forward means embracing one‑on‑one duels and attempting bold moves rather than shrinking away because of an opponent's reputation.
"We will continue to be brave, give 100 per cent, and see what happens," he added. He already feels at home in the squad. When asked to name his friends at the club, he could only smile and say, "We are a very close team; I can't pick just one person." The atmosphere reminds him of his childhood years in Iceland, a comparison he embraces.
"There are definite similarities. The small‑town vibe feels like Iceland, so I really like it here," Campbell noted.
He enjoys the local coffee shops and has developed a taste for schnitzel, though he admits it isn't the healthiest staple. Living in Germany has also meant learning the language, a challenge he admits was initially daunting.
His multicultural background may have helped; his mother, Rakel Karvelsson, is a former Icelandic international who sometimes trains with him for fun. She still challenges him to quick two‑touch games, though she no longer wins. "When I was 14 or 15 I started beating her," he laughed.
Despite his Icelandic heritage, Campbell has committed his international future to the United States, a decision he describes as "set in stone." He earned his senior U.S. debut in a recent win over Canada. The path ahead remains uncertain, and Campbell acknowledges that describing his summer as a crossroads might be an overstatement, given the difficulties of the last two years. After his early breakthrough, he faced a prolonged waiting period.
"I expected to play more," he admitted about his time at Hoffenheim, where he made only five substitute appearances over five months. "Maybe someone will say it was a waste, but I refuse to view it that way." He believes the lessons learned during those 22 months shaped his character.
"My mindset then was very different. The experiences I had would not have occurred if things had gone another way.
Without them, my character wouldn't have changed." Faith also plays a central role in his life. "Trusting the plan God has for you is something you always have to do. It has strengthened my relationship with Him and my mental toughness," Campbell said, noting that his belief system helped him navigate the ups and downs of a football career. When asked about comparisons to Christian Pulisic, he responded, "Comparison is the thief of joy," quoting a biblical principle.
He explained that his Christianity provides a steady anchor amid the sport's inevitable highs and lows. "Football can be a bumpy road, with many lows. Having God to hold onto during those times kept me moving forward. I can become the best player, but without God by my side, it means nothing.
My faith is everything, and I want to share that positively with others," he affirmed. Nevertheless, on‑field performance remains the foundation of his platform.
After the disappointing spell at Hoffenheim, moving to Elversberg was essential for his development. "I needed minutes to grow and a larger role than I had at Dortmund," he explained.
Now he is receiving regular playing time, which he deems crucial for his progress. "The move was vital.
I am getting the minutes I need to become the best player I can be. This step was the right one, and I'm happy I came here," he said.
As Elversberg's record signing, Campbell feels both pressure and trust from the club. "There is pressure, but also a lot of confidence from them that they believe in me. The pressure I put on myself existed before any money was involved," he reflected. He praises the club environment, noting the success of fellow players like Nick Woltemade, Younes Ebnoutalib and Fisnik Asllani, who have also flourished after joining Elversberg.
"Seeing other players get minutes and develop here helped influence my decision. It was the right step," he added. Discussions with the club's hierarchy convinced him that Elversberg's vision aligned with his goals.
Head coach Vincent Wagner has already had a positive impact, especially on Campbell's defensive contributions. "My defensive work has improved a lot thanks to his guidance," he acknowledged. Looking ahead, Campbell aims to become "the best version" of himself, recognizing that each player's journey is unique. "There is no single right path; every player is different," he said, but he feels confident that his current trajectory is working.
Now a United States international, Cole Campbell is seizing his chance in the Bundesliga, determined to prove that his record signing status is well‑earned and that his faith, perseverance, and willingness to embrace new challenges will continue to drive his success.