Norwich endured their second consecutive 4‑3 loss in the Sky Bet Championship as Bolton secured a dramatic victory at Carrow Road. The Canaries, who had been beaten by the same margin against Middlesbrough the previous weekend, once again found themselves in a goal‑fest, exchanging strikes at a frantic pace before Bolton’s substitute Atsuki Ito delivered the decisive blow midway through the second half.

The opening half was a whirlwind of action. Norwich opened the scoring just five minutes in, when Andre Brooks threaded a pass to Mo Toure down the inside‑right corridor. The in‑form Australian striker unleashed a first‑time shot from just outside the box, sending the ball past goalkeeper Gavin Bazunu before the keeper could react, giving the home side an early lead.

Bolton answered swiftly, equalising three minutes later. Thierry Gale cut inside from the left flank, created space and slipped the ball past Norwich keeper Vladan Kovacevic at the near post with a precise finish, restoring parity.

Toure’s momentum was halted when his second‑half effort was ruled out for offside, and his afternoon was cut even shorter after he suffered an arm injury following an awkward fall only fifteen minutes into the match. Norwich reclaimed the lead in the 19th minute. A deep corner taken by Oscar Schwartau found centre‑half Ruairi McConville, whose header ricocheted off the upright and into the net for his inaugural goal in a Norwich shirt. The Trotters continued to press, generating several decent chances before they levelled again just before the break.

After a sloppy back‑play from Norwich, Max Conway delivered a low cross that found Gaizka Larrazabal. The forward struck a textbook half‑volley from roughly 20 yards, sending the ball into the back of the net and sending the match into a 3‑3 stalemate at halftime. Bolton seized the initiative early in the second period, taking the lead for the first time in the game less than two minutes after the restart. A slick move down the right wing culminated in Kyliane Dong laying the ball off to Sam Dalby, who chipped the ball delicately over Kovacevic to make it 4‑3.

Norwich responded almost immediately. Substitute Paris Maghoma made an instant impact, sweeping the ball wide to the pacey Jack Stacey. Stacey surged into the box and fired a low shot past the keeper, finding the far post and restoring equality at 4‑4 in the 61st minute.

Kovacevic produced a sharp reflex save to deny Larrazabal a quick answer, but Bolton did not have to wait long for a fourth goal. In the 72nd minute, fresh substitute Atsuki Ito, who had only just entered the fray, wriggled his way through the centre of the Norwich defence and calmly slotted the ball into the bottom corner, sealing a 5‑4 win for Bolton.

Post‑match, Norwich manager Philippe Clement reflected on the game: "We had some good moments, but everything is eclipsed by conceding four goals. It was a frantic encounter – you don’t win many matches when you give away that many. I thought we started well and scored a quality goal, but then we allowed a very easy strike. Their winger was surrounded by four of our players and still managed to fire a shot on target.

Their second equaliser came because an attacking player was thinking only about attack, not defence, and we fell apart as a unit. There are hard lessons here, but I believe in what these lads can achieve together. We need to reset and ensure this doesn’t happen again." Bolton’s boss Steven Schumacher praised his side’s resilience: "Every game at this level is a challenge because of the quality we face, and playing at Carrow Road is especially tough. It was a great spectacle for neutral fans, with plenty of chances, and we’re delighted to walk away with three points.

I was impressed by the character shown to come back after going behind twice, and we didn’t let the 3‑3 equaliser affect us. We took the lead again and showed the energy and resilience to see the game out. We have performed well in other away fixtures this season without reward, so it feels good to finally reap the benefits of our efforts.

I’m also very pleased for our supporters – nearly a thousand turned up for a Sunday lunchtime kick‑off and gave us fantastic backing; it’s a wonderful feeling for them as well." The match was a showcase of attacking intent from both sides, with each team creating numerous opportunities and demonstrating why the Championship remains one of the most competitive leagues in English football. Bolton’s ability to respond quickly after falling behind, coupled with the decisive contribution of substitute Ito, proved the difference in a game that could have swung either way. Norwich, despite the disappointment, displayed moments of quality that suggest they can bounce back if they tighten up defensively and learn from the costly errors highlighted by Clement.

Overall, the seven‑goal thriller provided fans with a roller‑coaster of emotions, high‑tempo football, and a reminder that in this division, no lead is safe until the final whistle. The result sees Bolton climb the table while Norwich must regroup quickly to halt a worrying run of defeats.