When Fabian Hurzeler took the reins at Brighton & Hove Albion, he declared his ambition to "challenge the establishment" within English football. Two seasons later, the question is whether he has delivered on that promise. "Last season we did it, maybe not through the whole campaign, but we certainly achieved a lot of memorable milestones," Hurzeler told Sky Sports, as Brighton prepared to embark on their second ever European adventure in club history. The Seagulls have already made headlines by defeating the likes of Manchester City, Chelsea and Liverpool, taking aim at Arsenal and Mikel Arteta’s tactical approach, sparring with Pep Guardiola in heated encounters, and racking up a series of touchline bans.

These incidents underscore the undeniable impact the 33‑year‑old has had during his two‑year spell in the Premier League. Hurzeler’s fervour on the touchline has become a hallmark of his proactive, high‑pressing philosophy, guiding Brighton to back‑to‑back eighth‑place finishes.

Yet his passion has also landed him in trouble – a pattern not unfamiliar from his days at St Pauli, where he once accumulated seven yellow cards before February of a single season. "That won’t change," he affirmed. "I want to be a winner, I want to bring trophies to Brighton, and I want to achieve something special together with the supporters." The upcoming UEFA Conference League, set to kick off next month, offers Brighton a fresh chance to convert recent progress into tangible silverware.

While rivals Crystal Palace lifted the same trophy in May, Hurzeler’s focus is less about copying their success and more about proving that Brighton can compete on multiple fronts without compromising their identity. "We set high standards for ourselves. We want to deliver a season that our fans will always remember, but we also need to demonstrate that we can handle a congested schedule and still be successful," he explained. "We constantly talk about taking the next step, growing as a club, and now we must show that we can achieve results without losing our style or intensity." After a bustling transfer window that saw eleven new faces arrive and the departure of seasoned players such as Carlos Baleba, Jan Paul van Hecke, Danny Welbeck and James Milner, Brighton now field the fourth‑youngest squad in the Premier League.

Hurzeler believes his own relatively young age gives him an edge in communicating with and motivating these emerging talents. "I want to be myself, not a caricature, and my age helps me relate to the players," he said.

"I speak their language because I was there not long ago. I may not have played at their level, but I understand their doubts, fears and aspirations." That empathy will be crucial as the club integrates another wave of promising signings, including centre‑back Luka Vuskovic, a £50 million acquisition from Tottenham who has already shown why he was deemed a smart buy. Hurzeler trusts Brighton’s renowned recruitment model to keep delivering, and he counts on his coaching staff to extract the maximum from each newcomer. In the opening three league fixtures of the new season, Brighton recorded a win, a draw and a loss, yet they generated more clear‑cut chances (15) and a higher expected goals figure (7.4) than any other side.

Only Arsenal (24) and Manchester City (26) have taken fewer shots than Brighton’s 33, highlighting the attacking intent that Hurzeler has instilled. "It’s now our responsibility to integrate these players fully.

They are here for a reason, and we have proven that our recruitment system is among the best in the world. Their potential is there, and they will showcase it," Hurzeler asserted.

When he replaced Roberto De Zerbi, Hurzeler’s appointment was seen as a surprise, but after two seasons he is no longer an unknown quantity. The rigours of the Premier League have shaped him, from confronting world‑class managers to coping with the relentless pressure of a long campaign. Yet when setbacks arise, he looks inward rather than casting blame.

"I can say I’m a better manager now than I was before, not just because I learn from my mistakes but because I constantly evaluate my decisions and my development," he noted. "I have great staff, excellent experts, and strong support from everyone around me." That self‑reflection was tested midway through last season when Brighton endured a dismal run of just one win in 13 league games.

Rather than pointing fingers, Hurzeler accepted full responsibility. "I don’t go home and blame others.

If we lose, it’s on me. I review my choices, the training week, and I strive to improve after every match," he explained. "We turned the slump around by focusing on what we could control, keeping belief alive and demanding greater reliability from the squad." The lesson was straightforward yet vital for a team aspiring to shake up the Premier League hierarchy: consistency matters, especially in the small, often overlooked matches that decide a season.

"In the Premier League you need reliability, you need to be excellent in the little games," Hurzeler emphasized. Committed to delivering that consistency, he signed a new three‑year contract in May, a decision driven as much by his bond with the club as by its potential. "I see my future here, which is why I extended my deal. From day one I felt part of a family.

You don’t abandon your family; you want to achieve together, to take the next step, to grow as a club, and I want to be part of that journey," he said. He remains convinced that the next breakthrough is within reach. "I still feel the journey is ongoing, that we’re mid‑way through something special and we can achieve great things," Hurzeler affirmed. "I have that belief, and now we have to prove it on the pitch." Brighton’s upcoming fixtures, including a high‑profile clash with Coventry, will test whether the Seagulls can translate ambition into tangible success and finally add a trophy to their growing résumé.