Formula One is set to host its second ever season‑opening extravaganza in Milan this February, ushering in the 2027 championship with a three‑day fan celebration. After the inaugural F1 75 Live event took place at London’s O2 Arena in February 2025 to commemorate the sport’s 75th anniversary, the organizers are promising an even larger, more immersive experience two years later to kick off the next campaign. The Milan edition, dubbed F1 Live Milan, will run from 18 to 20 February and will transform the Italian metropolis into a sprawling festival dedicated to all things motorsport. The centerpiece of the programme will be "F1 The Show" on the opening evening, featuring appearances by drivers and team principals from each of the eleven participating squads, as well as live musical performances and a variety of entertainment acts designed to appeal to both die‑hard fans and newcomers.
Stefano Domenicali, the president of Formula 1, emphasized the ambition behind the event: "We are always thinking big and pushing boundaries, and F1 Live Milan is going to be an incredible experience created with our fans at its heart. We want them to feel that they are not simply watching the sport, but they are truly immersed in it." He added that the festival is a key component of the sport’s broader strategy to deepen its connection with supporters worldwide, offering them the chance to meet their heroes up close and to soak in the energy, innovation and emotion that define Formula 1.
The event will showcase a range of interactive zones where visitors can explore the latest technological advances in racing, from hybrid power units to cutting‑edge aerodynamics. Exhibits will include simulators that let fans experience the sensation of piloting a Grand Prix car on famous circuits, as well as behind‑the‑scenes displays of pit‑stop choreography, data analysis tools and the meticulous craftsmanship that goes into building a modern F1 machine. For younger attendees, educational workshops will explain the science of speed, the importance of sustainability in motorsport, and the career pathways that lead to a role in the sport.
In addition to the on‑site attractions, F1 Live Milan will feature a robust digital component, with live streams, augmented‑reality experiences and social‑media integrations that allow remote fans to participate in real time. The organisers aim to create a seamless blend of physical and virtual engagement, ensuring that anyone, regardless of location, can feel part of the celebration.
Domenicali also highlighted the cultural significance of hosting the launch in Italy, a nation with deep roots in motorsport history. "I know my fellow Italians will offer a fantastic welcome to fans travelling to F1 Live Milan and I cannot wait to see the city come to life with Formula 1 energy, creating memories that will last a lifetime," he said.
The choice of Milan reflects the city's reputation as a hub of design, fashion and innovation—values that align closely with the sport’s own brand. Ticket sales are slated to begin later this year, with a range of packages designed to suit different budgets and levels of access.
Premium passes will grant entry to exclusive hospitality lounges, meet‑and‑greet sessions with drivers, and behind‑the‑scenes tours of the festival’s technical showcases. General admission tickets will still provide access to the main stages, interactive exhibits and the evening shows, ensuring that the event remains inclusive while offering premium experiences for those who seek them. The launch ceremony on 18 February will be broadcast worldwide, allowing fans across the globe to witness the unveiling of the 2027 season’s narrative, including the reveal of new liveries, technical regulations and perhaps even a glimpse of upcoming circuits.
By broadcasting the event, Formula 1 aims to amplify the excitement beyond the physical venue, reinforcing its commitment to reaching new audiences while rewarding its existing fan base. Overall, F1 Live Milan promises to be a landmark moment for the sport, combining the thrill of live competition with the spectacle of a cultural festival. It will not only celebrate the upcoming season but also serve as a platform for showcasing the sport’s evolution, its dedication to sustainability, and its ongoing efforts to make Formula 1 more accessible and engaging for fans of all ages.
The three‑day festival is set to bring together enthusiasts from every corner of the world, uniting them in a shared passion for speed, technology and the relentless pursuit of excellence that defines Formula 1.