The chief executive of the PGA Tour, Brian Rolapp, has publicly questioned whether the digital media company Good Good Golf has taken sufficient responsibility for a controversial promotional video that featured a new Callaway driver. The clip, which was posted online last week by the popular creator collective—who also serve as the title sponsor for a forthcoming PGA Tour tournament slated for this autumn—was swiftly removed after a wave of criticism that it depicted violence against a woman. In the footage, a man aggressively pushes a woman to the ground after she reaches for his newly launched Callaway driver, then warns her not to touch the club while she lies on the pavement. The scene sparked immediate backlash for its portrayal of gender‑based aggression, prompting Good Good Golf to issue an apology via social media and causing Callaway Golf to acknowledge that "mistakes were made" in the way the incident was handled.
During a press conference held ahead of the Tour Championship, Rolapp was asked whether Good Good Golf had demonstrated adequate accountability. He responded, "I think initially no. I think what we saw was concerning, it is clearly not aligned with PGA Tour values.
We take it very seriously. Their initial response was disappointing—it was defensive and came too late.
However, the subsequent responses are improving. We have had some conversations with them, and we will continue to monitor and work with them moving forward.
But we were disappointed with what we saw." Rolapp's remarks underscored the Tour's commitment to upholding a culture of respect and inclusivity, and highlighted the expectation that partners share those same standards. Good Good Golf began as a YouTube channel in 2020 and has since grown into one of the sport's most influential content creators. The company now produces a range of media, from instructional videos to original series, and has secured a spot on the PGA Tour calendar with the Good Good Championship, scheduled for November 12‑15.
The controversy, however, threatened to tarnish that reputation. In a statement posted on X (formerly Twitter) on Saturday, the company said, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologise.
Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward." The apology attempted to reaffirm the brand's dedication to inclusivity while acknowledging the misstep. Callaway Golf, the manufacturer of the driver featured in the video, expressed disappointment with the content but also praised Good Good Golf for addressing the issue. Chief executive Chip Brewer released a more detailed statement on Tuesday, explaining the company's internal review process. "The approval never should have happened.
Mistakes were made, and we are taking the matter very seriously," Brewer said. He added, "As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video." Brewer's comments highlighted the importance of rigorous vetting procedures for marketing assets, especially when they involve high‑profile brand ambassadors. The fallout extended beyond the two companies. The Golf Channel announced that it would postpone the premiere of the reality series "Big Break x Good Good," which had been scheduled for Tuesday night.
The decision came after one of the show's sponsors requested that its branding be removed from the series, prompting the network to delay the episode to allow for production changes. "This postponement will allow for necessary production updates, following a request from one of the show's sponsors to remove its branding from the series," the Golf Channel said in an official statement. Key figures involved in the creation of the problematic video included Good Good Golf co‑founder Garrett Clark and regular contributor Alexis Miestowski.
Both were featured in the promotional piece that sparked the controversy. The brand, which also produces television shows, apparel, and other merchandise, first partnered with Callaway Golf in 2023, a collaboration that was intended to blend traditional equipment marketing with modern digital storytelling. The incident has sparked a broader conversation within the golf community about the responsibilities of influencers and content creators when representing brands. As the sport strives to become more diverse and welcoming, stakeholders are increasingly vigilant about any content that could undermine those efforts.
The PGA Tour's response signals that it will continue to hold partners accountable, ensuring that marketing campaigns reflect the Tour's core values of respect, integrity, and inclusion. Moving forward, Good Good Golf has pledged to review its internal processes, strengthen its editorial oversight, and engage more closely with partners to prevent similar missteps. The episode serves as a cautionary tale for brands and creators alike: authenticity and alignment with community standards are essential, especially in a sport that is actively working to broaden its appeal and break down historic barriers.