Thai investors behind King Power have announced that they are looking to off‑load Leicester City for a price exceeding £200 million. The club, which once lifted the Premier League trophy, has been quietly probing the market with the assistance of Citibank, according to reports from last month. Sky Sports News has now obtained a glossy sales brochure prepared by the investment bank, which outlines the breadth of the assets on offer and paints a picture of the club as a compelling investment opportunity.
The memorandum lists a comprehensive package: both the men’s and women’s senior squads, the King Power Stadium itself, the dedicated training complexes for each gender, and the club’s Belgian sister‑team, OH Leuven. The initiative, dubbed “Project Lineup,” places a valuation of £224 million on the physical infrastructure, while no explicit figure is attached to the football operations of the King Power‑owned teams. In 2023 the ownership acquired the land surrounding the stadium with a masterplan to redevelop the site.
The vision includes expanding the ground’s capacity to roughly 40,000 seats, adding a new hotel, and creating an entertainment hub that could serve fans and the wider community. Citigroup projects that Leicester’s revenue stream will reach about £97 million in the 2026 financial year, a figure that underlines the commercial potential of the venue and its ancillary projects.
The brochure, however, glosses over a difficult recent period for the Foxes. It makes no mention of the two relegations the club suffered between 2023 and 2025, nor the associated financial shortfalls. King Power, run by the Srivaddhanaprabha family, originally bought the club from Milan Mandaric for £35 million in 2010. Over the past few years the owners have turned roughly £300 million of debt into equity, effectively leaving the club almost debt‑free apart from modest maintenance loans.
According to Sky Sports News, King Power does not feel any urgency to complete a sale. The owners have pledged to continue funding the club at full capacity until a serious, credible buyer emerges. This summer they backed head coach Russell Martin with a nine‑player recruitment drive, signalling that they still intend to invest in on‑field success. The sales document touts Leicester as the sixth‑most successful English side since the turn of the millennium, branding the deal as a “rare opportunity” to acquire a club with a proven record of gaining promotion.
The club’s historic achievements are highlighted, including the shock Premier League triumph in 2016, the FA Cup victory and Community Shield win in 2021, and a brief stint in the Champions League. These accolades are presented without reference to the current League One status, which some observers see as a stark omission.
The brochure also cites recent profitable transfers such as Ben Chilwell, Harvey Barnes and Kieran Dewsbury‑Hall, and mentions legendary former players Gary Lineker and Emile Heskey to bolster the club’s pedigree. When approached for comment, Leicester City declined to respond.
Rob Dorsett of Sky Sports News remarked: “On paper it looks odd that King Power would consider selling at a moment when the club sits at its lowest market value, having slipped into League One after three relegations in four seasons. Yet Aiyawatt Srivaddhanaprabha has been seeking fresh investment for years; the new brochure simply makes the sale process more public and highlights the club’s assets. "The document is tangible proof that an era may be ending. King Power wants out after delivering the most improbable Premier League title, an FA Cup, a Community Shield and even a taste of Champions League football.
Some supporters feel those triumphs have been eclipsed by recent failures and have protested against the ownership and director of football Jon Rudkin. The club’s management missteps over the last few years have indeed seen Leicester tumble to the third tier, despite once being touted as the closest challenger to the ‘Big Six’ monopoly. "Nevertheless, potential buyers should note that Leicester is an attractive proposition: virtually debt‑free thanks to King Power’s conversion of £300 million of debt into equity, and owning assets that rival those of larger Premier League clubs.
The Seagrave training ground is among the best facilities in Europe. "That said, the fan base is smaller than many Championship heavyweights, and dropping into League One means any promotion would not be cushioned by parachute payments from the second tier.
These realities will weigh on any valuation. "A quick sale is unlikely; it may take years to find the right owner.
The good news for Foxes fans is that King Power will not abandon its custodial role simply because it has decided to sell. The nine summer signings demonstrate an ongoing commitment, and the goodwill the Thai business leaders enjoy in Leicester suggests they will not hand the club to the highest bidder for a quick profit. "Khun ‘Top’ Srivaddhanaprabha is aware his legacy is on the line. In memory of his late father, who tragically died in a helicopter crash in the stadium car park, he will likely seek a buyer who can restore the club to its former glory and secure its future success." The prospect of a new owner brings both optimism and caution.
On one hand, the club’s infrastructure—stadium, training facilities, and the Belgian affiliate—offers a solid foundation for growth. On the other, the challenge of climbing back up the English football pyramid will require strategic investment, savvy recruitment and a clear vision from any prospective proprietor. As the market watches, Leicester City stands at a crossroads, its storied past juxtaposed against a present that demands resilience and ambition.
The forthcoming months will reveal whether the Foxes embark on a new chapter under fresh stewardship or continue under the steady hand of King Power while seeking a buyer who truly appreciates the club’s unique heritage.