Thai investors King Power have announced that they are looking to off‑load Leicester City for a price tag exceeding £200 million. The club, which famously captured the Premier League title in 2016, has been working with Citibank to gauge interest from potential purchasers, according to reports from last month. Sky Sports News has now obtained a glossy sales brochure prepared by the investment bank, which outlines the assets on offer and paints a picture of the club as a lucrative investment opportunity. The memorandum, dubbed "Project Lineup," lists a comprehensive package: both the men’s and women’s senior squads, the King Power Stadium, the separate training complexes for the men’s and women’s teams, and the Belgian side OH Leuven, which operates as Leicester’s sister club.
The brochure assigns a valuation of £224 million to the physical infrastructure, although it does not attach a specific figure to the football operations themselves. In 2023 the owners bought the land surrounding the stadium with a view to redeveloping the site. Their masterplan includes expanding the ground’s capacity to roughly 40,000 seats, adding a new hotel and an entertainment hub, and creating additional commercial space that could generate steady revenue streams long after the club returns to the top flight. Citigroup projects that the club’s turnover for the 2026 financial year will be around £97 million, a figure that reflects the commercial upside of those development plans.
The brochure, however, glosses over the recent on‑field decline. Leicester suffered two relegations between 2023 and 2025, ultimately finding themselves in League One – the third tier of English football – and the financial losses that accompanied those drops are not mentioned. The club’s owners, the Srivaddhanaprabha family, originally bought Leicester for £35 million from Milan Mandaric in 2010. Over the past few years they have converted nearly £300 million of debt into equity, leaving the club virtually debt‑free apart from modest maintenance loans.
According to Sky Sports News, King Power is not in a rush to sell. The owners have pledged to continue funding the club at the highest level until a credible buyer emerges. This summer they backed head coach Russell Martin with nine new signings, signalling a willingness to invest in a quick return to higher divisions. The document highlights Leicester’s status as the sixth‑most successful English side since 2000, branding the sale as a "rare opportunity" to acquire a club with a proven record of winning promotions.
In addition to the fairy‑tale Premier League triumph in 2016, the Foxes lifted the FA Cup and the Community Shield in 2021. Those achievements are front‑and‑center in the sales pitch, while the current League One standing is conspicuously omitted.
The brochure also cites recent profitable transfers such as Ben Chilwell, Harvey Barnes and Kieran Dewsbury‑Hall, and mentions legendary former players Gary Lineker and Emile Heskey to reinforce the club’s pedigree. When approached for comment, Leicester City declined to respond. Rob Dorsett of Sky Sports News summed up the situation: "On the face of it, it seems bizarre that King Power would look to sell Leicester City at a time when the club is at its lowest ebb, and at one of its lowest market values, with the team in League One after three relegations in four seasons.
But in truth Aiyawatt Srivaddhanaprabha has been seeking new investment for several years – all that is new here is the glossy brochure which advertises the club for sale, accentuating its assets. It is now being actively marketed for sale by financial specialists." He continued, noting that the brochure is "concrete evidence of a looming end of an era." The Thai owners have overseen unprecedented success – a Premier League title, an FA Cup, a Community Shield and even a brief spell in the Champions League – but recent failures have sparked protests against the ownership and director of football Jon Rudkin. Dorsett warned that disgruntled supporters should be cautious about what they wish for, as the club’s debt‑free status and owned assets make it an attractive prospect for buyers, yet the reduced fan‑base and lack of parachute payments in the lower leagues could temper the price.
He added that a swift sale is unlikely; finding the right purchaser could take years. Nevertheless, King Power appears committed to remaining custodians for the time being. The nine summer signings illustrate their determination to keep the club competitive, and the goodwill they have cultivated among Leicester fans suggests they will not simply sell to the highest bidder.
The legacy of the late Vichai Srivaddhanaprabha, who died tragically in a helicopter crash at the stadium car park, looms large over any decision. His son, Aiyawatt – known affectionately as "Khun Top" – is said to be mindful of preserving that legacy, seeking an owner who can restore Leicester to its former glory rather than merely cashing out. In summary, Leicester City is being marketed as a premium football asset with a storied past, debt‑free balance sheet, and ambitious stadium redevelopment plans. While the on‑field fortunes have dipped dramatically, the underlying infrastructure, brand value and historical achievements provide a compelling case for investors willing to navigate the challenges of reviving a club from League One back to the Premier League.
The sale process is expected to be methodical, with King Power maintaining a hands‑on role until a suitable new owner is secured.