Thai conglomerate King Power, the current owners of Leicester City, have announced that they are looking to sell the club for a price exceeding £200 million. The move follows a recent engagement with Citibank, which was tasked with gauging interest from potential investors. Sky Sports News obtained a copy of the promotional brochure prepared by the investment bank, which outlines the assets on offer and paints a picture of the club as a compelling investment opportunity. According to the document, the sale would encompass a wide range of assets: both the men’s and women’s senior squads, the King Power Stadium itself, the dedicated training complexes for each gender, and even the club’s Belgian sister team, OH Leuven.
The package, internally dubbed "Project Lineup," assigns a valuation of £224 million to the physical infrastructure, though it does not attach a separate figure to the football operations of the men’s and women’s sides. The brochure also references a series of development plans that were launched in 2023. King Power purchased the land surrounding the stadium with the intention of expanding the ground’s capacity to roughly 40,000 seats, adding a new hotel, and creating an entertainment complex that would serve both match‑day crowds and the wider community. These ambitions, if realised, could substantially increase the club’s revenue streams and enhance its long‑term commercial appeal.
Financial projections supplied by Citigroup suggest that Leicester City could generate around £97 million in revenue during the 2026 financial year. This figure does not take into account the club’s recent on‑field setbacks – three relegations between 2023 and 2025 that have seen the Foxes tumble from the Premier League to League One – nor the associated financial losses that accompanied those demotions.
The omission of this recent history is notable, as the sales pitch instead focuses on the club’s historic achievements. King Power, led by the Srivaddhanaprabha family, originally acquired Leicester for £35 million from Milan Mandaric in 2010. Over the past decade they have transformed the club’s balance sheet, converting nearly £300 million of debt into equity. Aside from modest maintenance loans, the club is now effectively debt‑free, a status that is rare among English football institutions and one that is highlighted as a key selling point.
Despite the ongoing marketing effort, Sky Sports News has been told that King Power does not feel any urgency to complete a sale. The owners have pledged to continue funding the club at the highest possible level until a suitable buyer emerges.
This commitment is evident in the recent summer activity, where head coach Russell Martin was backed with nine new signings, signalling that the owners still wish to keep the team competitive even while the sale process unfolds. The dossier positions Leicester as the sixth most successful English side since the turn of the millennium, citing a “rare opportunity” to acquire a club with a proven record of winning promotions. The narrative references the fairy‑tale Premier League triumph in 2016, as well as the FA Cup and Community Shield victories in 2021, to underline the club’s pedigree. However, the current reality – a place in League One – is conspicuously absent from the promotional material.
The brochure also highlights a few recent profitable transfers, naming Ben Chilwell, Harvey Barnes and Kieran Dewsbury‑Hall as examples of players who generated a good return on investment. Former internationals such as Gary Lineker and Emile Heskey are listed among the club’s notable alumni, adding a touch of nostalgia to the sales narrative. Rob Dorsett of Sky Sports News commented on the situation, describing the sale as “bizarre” given the club’s low market value and its position in the third tier after three relegations in four seasons. He noted that Aiyawatt Srivaddhanaprabha has been seeking fresh investment for several years, and that the glossy brochure is the first public manifestation of those efforts.
Dorsett suggested that the sale could signal the end of an era, despite the owner’s willingness to continue supporting the club in the short term. Critics among the fanbase have expressed frustration over recent mismanagement, pointing to protests aimed at both the ownership and the director of football, Jon Rudkin. They argue that strategic errors have caused the club to fall from its lofty ambitions of challenging the traditional "Big Six" in the Premier League to now languishing in League One.
Nevertheless, Dorsett warned potential buyers to temper their expectations. While Leicester’s assets are impressive – a debt‑free balance sheet, a stadium owned outright, and a state‑of‑the‑art training ground at Seagrave that rivals many European facilities – the club’s fanbase is smaller than those of many Championship powerhouses. Moreover, dropping into the third tier eliminates the parachute payments that would otherwise cushion a promotion campaign, meaning any new owner must be prepared for a longer financial horizon. The consensus among insiders is that the sale will not be swift; it could take several years to locate an investor who appreciates both the club’s historical successes and the challenges it now faces.
King Power appears determined to safeguard its legacy, especially in memory of the late Vichai Srivaddhanaprabha, who died tragically in a helicopter crash at the stadium in 2018. The owners have indicated that they will not simply accept the highest bid, but will look for a buyer capable of restoring Leicester City to its former heights. In summary, Leicester City is officially on the market with a price tag north of £200 million.
The package includes the stadium, training facilities, both senior squads, and a sister club abroad, all backed by a debt‑free financial structure and ambitious development plans. While the club’s recent on‑field decline is downplayed in the sales material, any prospective purchaser will need to weigh the upside of owning a historically successful club against the reality of rebuilding a team currently competing in League One.