As the 2023 Women's World Cup approached, Sofie Junge Pedersen spearheaded the largest player-led climate action campaign in football history. Now, with the men's tournament on the horizon, she is backing World Football Giving Day, aiming for an even broader impact.
This initiative, supported by Jurgen Klopp, Juan Mata, Dani Olmo, Vivianne Miedema, and Pedersen, encourages participation and donations on May 26 to benefit non-profit organizations worldwide affected by aid cuts. Pedersen emphasizes that football, as the world's most popular sport, has a unique ability to unite people and a corresponding responsibility to contribute to making the world a better place. As a member of Common Goal, where football figures pledge 1% of their salaries to charity, she is committed to action over words. "It's easy to say we want less poverty and every kid to have an education, but this is something we can actually do to reach those goals," she explains.
"There's action behind this message. Many organizations need support, and we should all help. This shows we're not alone; we're many, and together, we can make a difference." Through her work with Common Goal, Pedersen has seen how collective action can empower communities and drive social impact.
World Football Giving Day embodies this spirit, creating a moment for the football community to unite for the wellbeing of people off the pitch. At 34, Pedersen has a long history of commitment to good causes, including visits to Zambia and Ghana, where she witnessed the impact of her fundraising campaigns. She notes that football brings joy, promotes health, teaches teamwork, and provides a space for community discussions, including important health matters.
Pedersen believes football should do more, given its vast resources. "We hear about huge salaries and transfer sums. Why not use part of that to help grassroots organizations, climate action, and children?" she argues.
Despite the challenges and the need for optimism in a world with significant problems, Pedersen remains committed. She organized presentations for her squad and national team about these issues and what they can do to help. While she feels the urge to scream about the injustices, she aims to be pragmatic and find the best ways to inspire change.
World Football Giving Day is one such effort. To participate, visit the World Football Giving Day website to donate to over 100 registered non-profits or find your own way to give back locally or globally.