On May 26, the world of football will come together for the inaugural World Football Giving Day, a movement that aims to bring people together to make a positive impact. With the support of over 100 organizations and prominent figures such as Jurgen Klopp, Juan Mata, and Vivianne Miedema, this initiative seeks to harness the power of football to drive social change. Powered by Common Goal, a movement launched by Mata in 2017 where football figures pledge to donate 1% of their salaries, World Football Giving Day aims to create a moment of collective action that transcends the sport itself. According to Mary Connor, CEO of Common Goal, 'Football can mirror the world or it can choose to shape it.' By choosing the latter, World Football Giving Day strives to become an annual event that mobilizes resources and unifies the global football community in giving back.
With the goal of growing year on year, this movement invites everyone to participate, whether by donating to one of the 100+ registered non-profits or finding their own way to give back in their local community or globally.