On May 26, the world of football will come together for the first time to launch World Football Giving Day, a shared moment of giving back. This initiative, supported by over 100 organizations and prominent football figures such as Jurgen Klopp, Juan Mata, and Vivianne Miedema, aims to bring people together to participate and donate. Powered by Common Goal, an initiative launched by Mata in 2017 where football figures pledge to donate 1% of their salaries, World Football Giving Day builds on the spirit of collective action to empower communities and drive social impact.
Common Goal's CEO, Mary Connor, emphasizes the need for everyone to get involved, stating that 'football can mirror the world or it can choose to shape it.' With the reduction of aid and unstable funding situations for non-profits, Connor believes that World Football Giving Day can provide a moment for the global football community to unite and take action. The initiative has already made a significant impact, with stories of how football can challenge assumptions and bring people together, such as in Vietnam and Nicaragua. As Connor notes, 'football can address' various social issues, and there are thousands of creative ways that organizations are using the sport to educate, inspire, and mobilize people. With the launch of World Football Giving Day, the goal is to start a tradition that will grow year on year, mobilizing resources and unifying the global football community.
To take action, visit the World Football Giving Day website to donate to one of the 100+ registered non-profits or find your own way to give back in your local community or globally.