On May 26, the world of football will come together for the inaugural World Football Giving Day, a shared moment of philanthropy. This groundbreaking initiative has garnered support from over 100 organizations worldwide, including prominent figures like Jurgen Klopp, Juan Mata, and Vivianne Miedema, as well as partners adidas and Right to Dream. The idea behind this movement is to bring people together, foster a sense of community, and encourage donations, all while promoting unity in a time of growing global division.
World Football Giving Day is powered by Common Goal, an initiative launched by Juan Mata in 2017, where football figures pledge to donate one percent of their salaries, resulting in millions of dollars raised for global projects. Common Goal's CEO, Mary Connor, emphasizes the importance of collective action, stating, "Football can mirror the world or it can choose to shape it. At Common Goal, we choose the latter, using the game to drive positive outcomes, particularly for young people and communities." Connor highlights the need for action, citing the significant reduction in aid and the unstable funding situation faced by many non-profits.
She believes that World Football Giving Day can provide a moment for everyone who loves the game to make a difference. The initiative aims to become an annual event, building on the momentum of the UN World Football Day, and to mobilize resources where they are most needed, ultimately unifying the global football community. To get involved, visit the World Football Giving Day website to donate to one of the 100+ registered non-profits or find your own way to give back locally or globally.