On May 26, the world of football will come together for the first time to launch World Football Giving Day, a shared moment of charitable giving. Over 100 organizations and prominent football figures such as Jurgen Klopp, Juan Mata, and Vivianne Miedema are backing the initiative, which is supported by partners like adidas and Right to Dream.
At a time of increasing global division, World Football Giving Day aims to bring people together to participate and donate. Powered by Common Goal, an initiative launched by Mata in 2017 where football figures pledge to donate 1% of their salaries, the event has already seen over 500 participants and raised millions for projects worldwide. Common Goal's CEO, Mary Connor, emphasizes the importance of collective action in empowering communities and creating social impact through football.
Connor, a former professional athlete and co-founder of Soccer Without Borders, believes that football has the power to unite people across languages, cultures, and backgrounds. With the reduction of aid and unstable funding for non-profits, World Football Giving Day provides an opportunity for everyone who loves the game to take action and make a positive impact. The event will become an annual tradition, aiming to mobilize resources and unify the global football community. To get involved, visit the World Football Giving Day website to donate to registered non-profits or find ways to give back in your local community.