Boxing stands out for its unique blend of trash talk and in-ring intensity, as noted by three-weight world champion Mikaela Mayer. Recently signing a multi-year contract with Jake Paul's Most Valuable Promotions, Mayer reflects on the highs and lows of her career, including her first professional defeat to Alycia Baumgardner by split decision four years ago. "The toughest time for me was after my first loss.
I was dealing with the pressures of my own career and goals, feeling like I'd failed myself, and then facing online criticism from the world," Mayer shared with Sky Sports. This experience taught her the importance of resilience and a strong support team in navigating the challenges of the sport. Mayer emphasizes that promoting fights is part of a boxer's routine but notes that even in the face of losses, it's crucial not to let criticism define them. She advises fellow athletes not to disappear from social media and to keep building their fan base despite the noise.
This dilemma is not unique to boxing; sportswomen across disciplines face the challenge of promoting themselves without becoming vulnerable to online toxicity. As rugby international Georgia Evans pointed out, women's sports are distinct, and athletes must find ways to stand out, such as through their personalities on social media, to achieve equality with men. Mayer concurs, suggesting that female boxers need to find a unique selling point beyond their boxing skills to succeed.
"It's not enough just to be a good boxer; you have to look the part, promote yourself, and find something that sets you apart from others," she advises.