Red Roses Seek to Pave New Path in Women's Six Nations

England's Marlie Packer recalls a time when England rugby matches drew sparse crowds, with sometimes only a handful of spectators, including dogs, in attendance. However, the landscape has shifted dramatically, with the team now playing in front of massive audiences, including a record-breaking 81,000-strong crowd at Twickenham's Allianz Stadium for the World Cup final. Packer described the electric atmosphere, saying it was the most incredible experience she's had in rugby, with the hairs on the back of her neck standing up. The team's journey to the final had taken them across the country, garnering support at every stop and culminating in a record-breaking attendance at the home of English rugby. Packer reflected on the team's strategy, noting that by traveling to different locations, they were able to attract new fans who then wanted to be a part of the historic final. As the reigning world champions, the Red Roses are now chasing another milestone - becoming the first team to follow a World Cup title with a Six Nations Grand Slam. The team's success can be attributed to a deliberate cultural rebuild initiated by head coach John Mitchell four years ago. Mitchell recognized that the gap between the team's on-pitch performance and their off-pitch culture needed to be bridged. He focused on creating an environment where players could be themselves, both on and off the pitch, and enjoy each other's company. Captain Megan Jones believes that the team's willingness to challenge their own success and push boundaries is key to their continued growth. The team is not afraid to break with tradition and try new approaches, always striving to raise the bar. This mindset is reflected in the team's diverse and dynamic roster, which includes several uncapped players. Flanker Sadia Kabeya credits Mitchell with fostering an ideal environment for young players to develop and thrive. The team's impact extends beyond the sport itself, with players like Packer and Kabeya recognizing the importance of inspiring a new generation of fans, including boys and girls, to take up the sport. As the team prepares to face another record crowd in their Six Nations opener, they remain focused on their goal of continued success and growth, with Packer emphasizing the need for the team to keep evolving and improving.