Luke Littler Makes History with £20m Dart Supplier Deal

In a groundbreaking move, 18-year-old Luke Littler has secured a record-breaking £20m deal with his dart supplier, Target Darts. This historic agreement follows his £1m prize win at the World Championship at Alexandra Palace. The contract, which spans 10 years, includes potential earnings, bonuses, and a percentage of product sales, making it the most lucrative deal in the sport's history. Littler has been at the forefront of darts' surge into the mainstream since his debut run to the 2024 World Championship final at 16. He expressed his gratitude towards Target Darts, stating, 'Target has believed in me from day one, and I'm thrilled to commit to our partnership long-term.' With almost £2.8m in prize money won in two years, Littler has also secured lucrative deals with Xbox, KP Nuts, and Boohoo Man. Target chairman Garry Plummer praised Littler, saying, 'Watching him grow as a player and person has been a privilege.' Littler is now preparing for the World Series double-header in Bahrain and Saudi Arabia.