Revolutionizing Sports: A New Era of Inclusive Kit Choices for the Next Generation
A staggering 64 percent of girls abandon sports by the age of 16, prompting an uncomfortable question: are sportswomen being driven away by ill-fitting, uncomfortable kit? For female athletes, the issue extends beyond aesthetics, as poorly fitting kit can exacerbate insecurities, fuel anxiety, and even trigger online abuse. However, change is underway, with athletes' voices being heard and manufa…